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Elizaveta Bashirova
Body-oriented therapist, master of meditation and breathing practices
Moon of woman kundalini yoga school
Moon of woman kundalini yoga school
Project Objective:
Establish a system of regular sales with a turnover of at least 1 million roubles per month. Develop a new area of expert activity - kundalini yoga - separately from the main account (450 thousand subscribers, modeling business). Create an additional blog from scratch and without a budget, attracting an audience through content (Reels), develop a product line based on expert knowledge.
BEFORE
AFTER
Key Actions:
Developed a content strategy for promotion without a budget
/01
An in-depth analysis of the target audience was carried out. Due to segmentation and customization of content, we managed to make 4 launches without attracting additional traffic
/02
Introduced a methodology of conceptual reels with a subscription model that allowed for rapid monetization of cold reels audiences
/03
Pumped up the personal brand by introducing personality into the blog: moved away from an abstract image, thereby increasing loyalty and sales
/04
Implemented end-to-end analytics - scaled effective sales channels by tracking marketing metrics
/05
Broke the barrier between online and offline: women's community established in 2023, community scaled to individual cities and countries from June 2024, 50+ people organized offline events
/06
The total amount of launches on cold audience - more than 20 million rubles
In 1.5 years, the audience of the new blog grew from 0 to 85 thousand subscribers without investing in advertising
Conducted 7 launches using reels funnel and content strategy to retain and quickly monetize cold audiences from Reels
Result:
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IP Bataruyeva Ekaterina Igorevna