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Project Objective:
Develop personal brand and awareness on various platforms, implement launches to cold audiences through paid and free traffic sources, cultivate a customer base, build a sales strategy to warm audiences
Key Actions:
/01
Warm launches to existing audiences
/02
Cold funneling with a chatbot
/03
Cold starts to the base of the schools' auditorium
/04
The 'millipede' strategy is to develop and nurture the expert on various platforms. Total - 800,000+ audience
Organized an offline conference for NETWORTIK pastry chefs with the creation of physical products for participants, gifts and a photo-zone
3,900+ apprentices over the course of the partnership, 800k+ audience through cold and warm traffic, built a 'multi-legged' content strategy
Implemented warm launches to existing audiences totaling XXX, built cold funnels with chatbot
Result:
Working on free promotion and nurturing assets with reels, YouTube shorts, tik tok, VK clips
Cooperation with major brands from the confectionery world, mutual PR with bloggers and publics: increase in coverage on all platforms to XXXXX
Offline events
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IP Bataruyeva Ekaterina Igorevna