Liana Shulgina
Blogger, entrepreneur

Premium club for girls
Project Objective:
Build a clear positioning in blog, monetize the blog without publishing advertising, build a system of regular sales in blog with minimal involvement of the expert
At startup:
Monetize the blog on an ongoing ad-only basis
/01
A blog with an audience of 400,000+, but lack of precise positioning, no idea what to broadcast
/02
1 launch to its audience, on which Liana burned out, sold earnings on marketplaces
/03
Launch of a massive online product for women
Determined positioning based on Liana's desires and the audience already in place
Launch of a premium club for girls with a check of 110,000 rubles initial fee and 35,000 rubles on a monthly basis
Result:
Blog promotion through reels funnels
Organization and sale of offline maidens with a check of 13,000 rubles/evening
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