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Вероника Логинова
Fashion personal growth and brand
School: v22space, Sagaia project launches, personal mentoring, Insight
School: v22space, Sagaia project launches, personal mentoring, Insight
Project Objective:
Monetize a blog without publishing ads, increase sales in a closed online school, develop a clothing brand, increase credibility of expertise and business, reveal personality, increase blog loyalty
At startup:
/01
Closed project-school, related to the theme of fashion, in which the maximum launch was at +- 800,000 rubles on low checks
/02
A clothing brand, but lacking the perception of Veronica as an entrepreneur and an expert at it
/03
No identity revealed
/04
An aesthetically pleasing block of 500,000+ audience that is monetized only by advertising for a small check
Determined positioning based on Liana's desires and the audience already in place
Launch of a premium club for girls with a check of 110,000 rubles initial fee and 35,000 rubles on a monthly basis
Result:
Offline events
Offline meetings were held at Insight
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IP Bataruyeva Ekaterina Igorevna