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Svetlana Leimakh
The Modern Witch

Witch school
Project Objective:
Increase revenue from launch by 2x without attracting traffic.

Get away from chaos in the project: build a complete and clear sales system, optimize the work of the team, put the client base in order, analyze the target audience, get away from small products, digitize the indicators.

Key Actions:
The current situation was analyzed: the salary fund and personnel were optimized, we managed to get rid of the bloated staff and save more than 500 thousand rubles.
/01
Regulations for employees were developed: the team began to work coherently, quickly and efficiently
/02
A competent unpacking of the expert and his products has been done
/03
In-depth analysis of the target audience was carried out: various marketing hypotheses were tested, the most effective sales funnel was developed for the existing base
/04
Developed a sales strategy around the existing base, ensuring they started buying as early as Cust Dev, before the main sales kicked off
/05
Implemented email marketing: email open rate increased from 0.7% to 13%/
/06
Implemented end-to-end analytics - scaled effective sales channels by tracking marketing metrics
/07
The sales department was trained: scripts were developed, thanks to which it was possible to sell “in the moment”. A system of grants was introduced, thanks to which we made 30-40% of all sales
/08
The project inside is clearly organized: staffing and payroll have been optimized, resulting in significant savings of more than 500 thousand rubles
Revenues from the launch increased 3 times, thanks to a system of regular sales through the blog
Sales team successfully implemented and trained, resulting in a 30-40% increase in revenue
Result:
The customer base is fully digitized, thanks to an effective content strategy the audience is maximally engaged and quickly purchases the product
The entire launch map can be found in Notion
Increase in subscribers by 150,000 people
High involvement
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