The current situation was analyzed: the salary fund and personnel were optimized, we managed to get rid of the bloated staff and save more than 500 thousand rubles.
Regulations for employees were developed: the team began to work coherently, quickly and efficiently
A competent unpacking of the expert and his products has been done
In-depth analysis of the target audience was carried out: various marketing hypotheses were tested, the most effective sales funnel was developed for the existing base
Developed a sales strategy around the existing base, ensuring they started buying as early as Cust Dev, before the main sales kicked off
Implemented email marketing: email open rate increased from 0.7% to 13%/
Implemented end-to-end analytics - scaled effective sales channels by tracking marketing metrics
The sales department was trained: scripts were developed, thanks to which it was possible to sell “in the moment”. A system of grants was introduced, thanks to which we made 30-40% of all sales